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Report: Forecasting in Flux

Discover key insights from a recent Harvard Business Review Analytic Services report, sponsored by Flexe.
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Forecasting is hard. Now, with ever evolving consumer demands and global macroeconomic uncertainty, it’s even harder.

Key Takeaways

  • 91% of respondents indicate that demand forecasts are on average below 90% accurate
  • 8% of respondents are very satisfied with their organization’s demand forecast accuracy
  • 45% of respondents missed revenue opportunities due to inaccurate forecasts. Inaccurate demand forecasts also lead to decreased profitability (42%) and decreased customer satisfaction (39%)

Forecasting is hard. Now, with ever evolving consumer demands and global macroeconomic uncertainty, it’s even harder.

Since 2020, 98% of executives have faced detrimental effects due to bad forecasts. Material shortages. Missed revenue opportunities. Decreased customer satisfaction and profitability.

But there is a path forward: supply chain flexibility. Discover key insights:

  • The common causes of forecast challenges
  • The business impacts of inaccurate forecasts
  • Steps to meet—and overcome—these challenges
  • Methods to increase customer satisfaction and reduce risk through supply chain flexibility
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