Key Takeaways
- Traditional warehousing models are inflexible and costly.
- On-demand warehousing provides critical agility and efficiency.
- Flexe directly responds to the rising demand for low-complexity distribution environments highlighted by Gartner®.
Modern supply chains operate under immense pressure from skyrocketing operational costs, inflexible capacity and the inability to quickly adapt to market shifts. In today's volatile landscape, traditional warehousing models are proving to be a significant bottleneck, costing businesses millions in inefficiencies and lost opportunities. Businesses that cannot rapidly scale their warehousing operations risk losing market share, incurring hefty penalties, and falling behind agile competitors.
Traditional warehouse management system (WMS) implementations often involve significant upfront capital expenditure and lengthy deployment cycles, typically ranging from 9 to 18 months. This heavy investment becomes a burden when operations have low-complexity, but highly dynamic, functional needs, making them ill-suited to deal with seasonal spikes in demand, capacity pressures or bottlenecks and changing customer demands. This rigidity means businesses are either over-investing in unused capacity or scrambling to find ad-hoc solutions, both of which erode profitability and diminish responsiveness.
As a recent Gartner® report highlights, “there is a rising demand for low-complexity non-retail storage and distribution environments, such as the growth of consumer brands selling their products direct to consumers,” a need that traditional solutions struggle to meet.
"The real differentiation is that as a Flexe customer, it was a very fast, low-cost entry to get warehouse space from which we could do fulfillment or hold inventory. I don’t have to sign a multiyear contract and set aside millions of dollars from day one.”
Examples of Low-Complexity Operations #
- Seasonal needs due to peaks in volume
- Basic material support for manufacturing operations (sometimes referred to as “inbound to manufacturing” and common for just-in-time manufacturing environments)
- Cross-docking facilities requiring temporary storage and basic operational capabilities
- New operations or those covering overflow for e-commerce (often seasonal)
- Simple replenishment to third-party stores
Source: Gartner (June 2025)
Read the Gartner® Report: Choose the Right Software and Services for Low-Complexity and Pop-Up Operations >> #
Published 11 June 2025, By Simon Tunstall, Dwight Klappich. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
While companies strive to meet these needs for competitive advantage and operational continuity, they are often reluctant to invest in complex WMS implementations that do not adapt easily to low complexity environments. Instead, to satisfy their lower-complexity distribution requirements, they seek alternatives that can be deployed more rapidly and are easier to use and maintain. Some businesses have a couple of highly complex distribution centers that need comprehensive WMSs, while other operations only need basic support.
Traditional WMS solutions, often costly and complex, are frequently unsuitable for operations with modest functional needs, particularly those requiring rapid deployment. Flexe provides supply chain leaders with an attractive alternative to complex software systems and their inherent challenges. This on-demand warehouse marketplace delivers critical agility, tangible cost savings, and unmatched speed to implementation, fundamentally transforming distribution capabilities.

“With the Flexe model, we don’t have to go and buy fixed space. [Instead, our costs are] based on per-pallet consumption. Having that flexibility allows us to ramp up or ramp down as needed across all these different geographies as the demand changes and fluctuates.”
Unmatched Speed to Set Up #
Instead of a 9-month traditional WMS deployment that leaves you vulnerable to market shifts, Flexe enables new DC setups in weeks. This unparalleled speed means you can capture new market opportunities faster, mitigate the impact of unforeseen disruptions, and avoid costly stockouts or overstocked warehouses.
"Flexe provides the technology, the WMS. I could have more than one Flexe warehouse and still use the same software to manage them all. If I go to multiple 3PLs, and I want a warehouse in Central, West and East and they’re different companies, they’re all on different systems, require individual integrations, and will require me to pay for more capacity than I may need at each location.”
Flexe's Flexible Warehousing Infrastructure is designed for rapid deployment, allowing businesses to add new distribution centers and respond to dynamic market conditions in weeks, not months. This stands in stark contrast to the typical 3-9 months or more required for traditional warehouse implementations. Flexe customers have seen a 50% or more reduction in new facility ramp-up time, with capacity solutions sometimes implemented within just 2 to 4 weeks. A dedicated operations team ensures fast launches, seamless implementation, and ongoing management, reducing the burden on internal resources.
A Single Integration to North America's Largest Warehouse Network #
A key differentiator for Flexe is its single integration model, which provides access to North America's largest flexible warehousing network. This means businesses integrate once via API, EDI, or XML files, eliminating the need for multiple, complex integrations with multiple logistics providers. This streamlines the process and conserves precious tech resources.
The Flexe Logistics Network has 800+ warehouse operators and more than 3,000+ locations across the U.S. and Canada. This extensive network ensures that capacity is almost always available, similar to the vast pool of carriers in the spot freight market. This unified approach to access enables enhanced visibility and centralized operations, helping businesses manage inventory, orders, and operations across all locations.
Ideal for Overflow, Seasonal Spikes, and Big and Bulky Inventory #
Flexe's on-demand model is particularly well-suited for businesses facing unpredictable or fluctuating demand, offering dynamic warehouse capacity for as short or as long as necessary.
- Overflow: For unexpected surges in inventory due to forecasting errors or production spikes, Flexe provides temporary overflow storage, ensuring companies only pay for the additional space when they need it, avoiding the ongoing cost of underutilized traditional warehouse space.
- Seasonal Spikes: Businesses with seasonal or event-driven demand can leverage Flexe to scale storage up and down, avoiding the hefty costs of year-round committed space that is only needed for part of the year. This flexible solution can provide real cost savings compared to traditional fixed leases.
- Big and Bulky Inventory: Flexe provides solutions for palletizable heavy/bulky items, offering flexible high-cube and double-wide pallet storage. This is crucial for optimizing the distribution of non-conveyable SKUs, reducing transportation costs, and avoiding CapEx investments that would otherwise be needed for specialized facilities.
By using a transactional pricing model, Flexe customers pay only for the specific space and services utilized, which eliminates upfront costs and fixed monthly fees associated with traditional warehousing. This variable cost model helps businesses avoid paying for underutilized space during off-peak periods, directly contributing to significant cost savings. For instance, one national CPG manufacturer achieved over 300% storage cost savings compared to traditional warehousing by dynamically adjusting storage capacity based on seasonal needs.
Flexe's Flexible Warehousing Infrastructure provides unparalleled agility, direct cost savings, and rapid deployment by empowering enterprises to "plan for everything, be ready for anything". It enables businesses to evolve, optimize, and prepare their networks for long-term strategic growth without the constraints and costs of traditional, fixed models