TOMS Used FLEXE Pop-Up Fulfillment to Expand to New Markets
TOMS used pop-up fulfillment to expand its pop-up stores into new markets. By getting its inventory closer to its pop-up stores, the company saved money and reached more customers.
FLEXE made it possible to expand our pop-up stores into three new markets without exceeding our budget. Looking down the line, we see a lot of different ways FLEXE can help save us money and add flexibility to our warehouse strategy.
Challenge
LIMITED BY LOCATION
TOMS wanted to expand its pop-up stores across the U.S., but was limited by its distribution center location on the West Coast.
EXPENSIVE AND RISKY SOLUTIONS
Traditional warehouse solutions were too expensive and required long-term leases. Other solutions like short-term trailer rentals risk merchandise theft.
SHORT LEAD TIME FOR ACTION
Pop-up stores are planned only 2-3 weeks in advance, leaving very little lead time to organize the warehouse strategy.
Solution
MERCHANDISE HUBS
Using pop-up fulfillment, TOMS created hubs across the U.S. to service its pop-up stores. A network analysis optimized the fulfillment locations based on the lowest transportation costs.
WAREHOUSING IN A SNAP
TOMS is able to pop-up and pop- down capacity instantly.
“FLEXE made it possible to expand our pop-up stores into three new markets without exceeding our budget. Looking down the line, we see a lot of different ways FLEXE can help save us money and add flexibility to our warehouse strategy,” said Philip Corpuz, Logistics Coordinator at TOMS.
Results
- Significant transportation cost savings
- Expanded pop-up stores into three new markets without exceeding budget