TOMS Used FLEXE Pop-Up Fulfillment to Expand to New Markets

TOMS used pop-up fulfillment to expand its pop-up stores into new markets. By getting its inventory closer to its pop-up stores, the company saved money and reached more customers.

FLEXE made it possible to expand our pop-up stores into three new markets without exceeding our budget. Looking down the line, we see a lot of different ways FLEXE can help save us money and add flexibility to our warehouse strategy.

Challenge

LIMITED BY LOCATION

TOMS wanted to expand its pop-up stores across the U.S., but was limited by its distribution center location on the West Coast.

EXPENSIVE AND RISKY SOLUTIONS

Traditional warehouse solutions were too expensive and required long-term leases. Other solutions like short-term trailer rentals risk merchandise theft.

SHORT LEAD TIME FOR ACTION

Pop-up stores are planned only 2-3 weeks in advance, leaving very little lead time to organize the warehouse strategy.

Solution

MERCHANDISE HUBS

Using pop-up fulfillment, TOMS created hubs across the U.S. to service its pop-up stores. A network analysis optimized the fulfillment locations based on the lowest transportation costs.

WAREHOUSING IN A SNAP

TOMS is able to pop-up and pop- down capacity instantly.

“FLEXE made it possible to expand our pop-up stores into three new markets without exceeding our budget. Looking down the line, we see a lot of different ways FLEXE can help save us money and add flexibility to our warehouse strategy,” said Philip Corpuz, Logistics Coordinator at TOMS.

Results

  • Significant transportation cost savings
  • Expanded pop-up stores into three new markets without exceeding budget

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